A fantastic touch for an opening event ...

I was at the University of Warwick this morning with a former colleague and friend of mine having a catch-up and gossip over a coffee. She was telling me a little about some of the PR efforts that she has been making recently in the Warwick Manufacturing Group. Most notable was the opening of the International Digital Lab at the end of July. She mentionned a 'special touch' to the event that I thought was so brilliant that I just had to share it on the blog as an example of best practice.

The Digital Lab is all about technology and the future. So, it hardly seems fitting to have images of the Prime Minister cutting yet another ribbon, right? So, instead of following in tradition, Zoë set the wheels in motion for a ribbon-cutting with a digital twist. With just a week to go before the launch, and the news that Gordon Brown would be formally opening the building being kept under wraps, Zoe managed to persuade some of her colleagues to design a virtual ribbon cutting ceremony. So instead of there being an actual ribbon, there is a screen and the PM 'virtually' cuts the ribbon. I love it. It's so appropriate for the building's purpose. You can see images of this on the International Digital Laboratory website. Nice touch, hey?