Svlendid!

I have to say that Derek Williams' audacious PR stunt to continue his career as a Sven-Goran Eriksson lookalike is fantastic. How funny? Relatively harmless, but risky enough to earn him front-page coverage on the papers this morning. When done well, PR stunts can really pay off and I have no doubt that Mr Williams' lookalike career will now continue to flourish even though the former England football manager is no longer working in the UK. And for what cost? A flight to Mexico, a couple of nights in a hotel and probably a small fee for the two glamorous ladies dangling off each arm to complete the look. You can't buy front-page advertising for that kind of investment!