Thursday 14 August 2008

Very useful visual guide for how Broadcast PR people need to rethink PR

I know I am always banging on about how PR people need to rethink this and rethink that, but today David Cushman has posted a really useful presentation on slideshare that really helps PR people to visualise the differences and challenges them to find ways to engage with what he calls 'P2PR' (I like this expression, might adopt it myself!). Seeing as the embed tag is available on his presentation, here it is:

From broadcast PR to P2PR
View SlideShare presentation or Upload your own. (tags: new networks)

2 comments:

David Cushman said...

Thank you for sharing. Best dc

Tracy Playle said...

Thank you for creating this in the first place David!!!