Tuesday, 27 May 2008
New Handy Guide Published: Get Tweeting
We have just published a new 'handy guide' to the Pickle Jar Communications website. Get Tweeting looks at the marketing communications opportunities for organisations interested in using Twitter.
Saturday, 24 May 2008
Twitter drives traffic to the PJC website
I keep saying this and I will say it again - I love Twitter. I am a big fan. This week as I was updating the Pickle Jar Communications website, I was twittering about my progress. This was simply done as an update to what we have been upto at PJC - not with the pure intention of driving traffic to the site because I think you have to be very cautious about this kind of approach to micro-blogging. However, I was delighted to take a look at the web stats and see that by simply tweeting about this, I saw the highest ever peak so far in unique visitors to the site. Interesting how something as simple as 140 characters that took 30 seconds at most to publish can make a difference to site traffic.
'Best Answer' on LinkedIn
I'm delighted. I'm chuffed to bits. I'm estatic ... I'm now an 'expert' on PR on LinkedIn!
If you've been following my blog this week, you might have spotted my post earlier this week pondering just how many questions one should actually answer on LinkedIn. This is because I've began answering questions on LinkedIn in the subject areas that I know best. It's part of my own committment to a) establishing myself and my company as an 'expert' in communications and PR and b) sharing best practice and ideas with other communications and PR professionals, and those engaging with PR, comms and marketing.
So, after answering just a few questions on LinkedIn, I'm somewhat delighted to have had my answer selected as the 'best answer' in a recent question. Then when looking at the question page to see what others had said, I spotted against that this answer gets ranked as 'best answer' in the Change Management category too. Bonus!
I guess what I'm trying to do in this blog post, therefore, is share with you my own journey of how using a service like LinkedIn can help to raise one's profile. In itself, it is a PR/marketing tactic with an altruistic edge.
The outcome of my answer to the PR question is that the person answering the question, Justin Foster of The Tricycle, has also now included my answer in his blog post about the question with a link through to the PJC website (the shiny new PJC website I might add!). It's a great blog post in its own right, so go ahead and take a look.
If you've been following my blog this week, you might have spotted my post earlier this week pondering just how many questions one should actually answer on LinkedIn. This is because I've began answering questions on LinkedIn in the subject areas that I know best. It's part of my own committment to a) establishing myself and my company as an 'expert' in communications and PR and b) sharing best practice and ideas with other communications and PR professionals, and those engaging with PR, comms and marketing.
So, after answering just a few questions on LinkedIn, I'm somewhat delighted to have had my answer selected as the 'best answer' in a recent question. Then when looking at the question page to see what others had said, I spotted against that this answer gets ranked as 'best answer' in the Change Management category too. Bonus!
I guess what I'm trying to do in this blog post, therefore, is share with you my own journey of how using a service like LinkedIn can help to raise one's profile. In itself, it is a PR/marketing tactic with an altruistic edge.
The outcome of my answer to the PR question is that the person answering the question, Justin Foster of The Tricycle, has also now included my answer in his blog post about the question with a link through to the PJC website (the shiny new PJC website I might add!). It's a great blog post in its own right, so go ahead and take a look.
Thursday, 22 May 2008
New Pickle Jar Communications Website Launched
We're delighted to announce that we launched our new website this week. As with any successful website, we aim for it to be an ever evolving project, but we're happy with the results so far. New features include a Twitter feed (anyone reading this blog for a while will know what a big fan I am!), a feed directly from this blog and a 'handy guides' section where we will be providing guides and resources for communications projects. Our guide to preparing for a broadcast media interview is aready there, as is our video project planning sheet. Do visit the website, take a look around and let us know what you thing. www.picklejarcommunications.com
Tuesday, 20 May 2008
Just how many questions should you answer on LinkedIn?
I use LinkedIn fairly regularly as a means of maintaining and extending my professional network. I've also more recently stepped up my activity on there by answering questions that other members of the community post. I've already had one person tell me that they would like to include my answer in their blog along with a link to my blog and my website, so it clearly does have some merit from a marketing point of view, although I'm as much as interested in just sharing best practice where I can.
However, I thought I was pushing it a bit when I answered three questions on there yesterday afternoon. I thought I ought to calm it otherwise I would be viewed as a serial question-answerer!! Then I checked out the rankings for the number of answers other members of the community had given and one guy had answered 144 questions this week alone (it was only Monday!). So, this begs the question as to whether one can overdo it on this. Surely answering that volume of questions (even though many of his answers were short) means you can be spending more time perusing questions on LinkedIn that actually doing any work or following up new, real leads. Is it possible to become addicted?
However, I thought I was pushing it a bit when I answered three questions on there yesterday afternoon. I thought I ought to calm it otherwise I would be viewed as a serial question-answerer!! Then I checked out the rankings for the number of answers other members of the community had given and one guy had answered 144 questions this week alone (it was only Monday!). So, this begs the question as to whether one can overdo it on this. Surely answering that volume of questions (even though many of his answers were short) means you can be spending more time perusing questions on LinkedIn that actually doing any work or following up new, real leads. Is it possible to become addicted?
Monday, 19 May 2008
Spaceman Steve Loves Pickle Jar Communications
There's no harm in a little bit of silliness on a Monday morning, now, is there?
A good friend of mine has developed his own little 'friend' - Spaceman Steve (don't ask). Spaceman Steve keeps popping up all over the place and this morning, look where he popped up.
It's a novel approach to marketing the business but my friend clearly wanted to show his support for PJC!
A good friend of mine has developed his own little 'friend' - Spaceman Steve (don't ask). Spaceman Steve keeps popping up all over the place and this morning, look where he popped up.
It's a novel approach to marketing the business but my friend clearly wanted to show his support for PJC!
Thursday, 15 May 2008
Winners of the Fast Forward Challenge
I recently received the photographs from the Fast Forward challenge final that I managed on behalf of Ideas for Life TV. Just because I'm proud of the teams that took part and proud of pulling this series together, I thought I'd share the picture of the winning team from Woodway Park School along with the judges.
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